Guides
UGC for apps, answered.
What UGC costs, what sells an app, how to brief a creator, and how the platforms compare. Dated, sourced, and kept up to date.
For brands
- UGC for apps: what it is, what works, and what it costsThe pillar guide: what UGC is, the video formats that sell apps, briefing, finding creators, costs and rules.
- How much does UGC cost in 2026?Per-video creator rates, ad-rights add-ons, and what platforms, agencies and AI avatar tools charge, with sources.
- Real creators vs AI UGC: which is better for app ads?AI avatar ads against real creator videos: cost, platform labelling rules, and when each makes sense.
- What is Canvas UGC? Creator-run accounts for your appCreator-run accounts that post about one app, how they're priced, the disclosure rules, and when they beat standard UGC.
- A UGC brief template for appsA one-page brief to copy: the app, the viewer, the openings, the must-says, the don'ts and the deliverables.