Pricing
No subscription fee. Pay only when you hire.
Free to join for both sides. One service fee on each deal you start, and nothing else.
Your first video from about £15$18US$18, all in. Typical first campaign: 3 new creators × 1 video ≈ £45$55US$55.
Brands
Hire UGC creators for your brand
Hire creatorsIncludes:
- A ranked shortlist of real creators, each with a reason they fit
- A simple one-page brief
- Fixed offers with ad rights and an end date
- Payment held by Yap Factory until you approve the draft
- A watermarked preview; the clean file unlocks when you approve
- 3 revision rounds included on every video
10%4% service fee
Your first video from about £15, all in. UK VAT applies to the fee only, never to the creator’s price.Your first video from about $18, all in. No VAT on the fee outside the UK.Your first video from about US$18, all in. No VAT on the fee outside the UK.
Creators
Work with brands and get paid
Join as a creatorYou get:
- Offers come to you, or ask to be considered in one tap
- The brand’s money is held before you film
- Paid in full when your draft is approved
- One person signs it off, one note per round, 3 rounds
- A person replies within 24 hours
£0$0US$0 fees, ever
You keep 100% of your price. No withdrawal fee, no Pro tier, no application caps.
Worked example
One video, with 3 months of ads.
A new founder hiring a new creator, with 3 months of ad rights. Every line is what you would see on the offer.
- 1 video · new creator
- £12.00
- Ads for 3 months
- £6.00
- The creator receives
- £18.00
- Service fee · £2.50 minimum
- £2.50
- VAT on the fee · 20% (UK)
- £0.50
- You pay
- £21.00
Outside the UK there’s no VAT on the fee. Charged only when you start the deal, then held by Yap Factory until you approve the draft.
- 1 video · new creator
- $15.00
- Ads for 3 months
- $7.50
- The creator receives
- $22.50
- Service fee · $2.99 minimum
- $2.99
- You pay
- $25.49
A UK brand also pays VAT on the fee. Charged only when you start the deal, then held by Yap Factory until you approve the draft.
- 1 video · new creator
- US$15.00
- Ads for 3 months
- US$7.50
- The creator receives
- US$22.50
- Service fee · US$2.99 minimum
- US$2.99
- You pay
- US$25.49
A UK brand also pays VAT on the fee. Charged only when you start the deal, then held by Yap Factory until you approve the draft.
What creators charge
- New creator
- £8–£20
- Rising
- £20–£50
- Established
- £50–£160
- New creator
- $10–$25
- Rising
- $25–$60
- Established
- $60–$200
- New creator
- US$10–25
- Rising
- US$25–60
- Established
- US$60–200
Per video, set by each creator. Prices before your shortlist are estimates; the offer you send is exact.
Ad rights, priced on top
Ad rights say whether you can run the video as a paid ad, and for how long: none, 3, 6 or 12 months, or forever. Each creator sets their own price for these. Posting on your own channels is always included.
3 revision rounds included
Even a full re-record counts as one round. After that, each extra round is paid at the creator’s own rate.
Running more than 10 videos a month?
Talk to us first, and we’ll plan it with you. Same fee, same rules.