Hi! I’m Lavender and I am painfully online so you don’t have to be.

With a decade of experience writing and producing social content for Australia’s leading publications and brands, my career in the wild world of social media has outlived platforms themselves (r.i.p Vine).

I started out my career in the trenches of youth media, helping to grow the audience and refine the voice of major youth media publishers like PEDESTRIAN.TV, Junkee and Gizmodo Australia. Not only did this teach me how to write some kick-ass copy, but I also had to persevere the wrath of Mr. Mark Zuckerberg literally turning off the news — so I’m painfully familiar with algorithmic changes.

Since then, I’ve managed to grow my own audience of over 100,000 followers, have collaborated with brands like Nike, Kayo Sports, Gatorade, Mastercard and many more — and have spent countless hours mastering algorithms, social media strategy, branding, and content creation.

I mean it when I say I have been a slave to the social media algorithms for a decade.

And the best bit? You can harness the power of all of those years of knowledge without having to ever ask yourself “what happened to the algorithm?”