Launch offer: service fee 10% 4% until 31 Dec, just enough to cover card processing. See pricing

Yap Factory
Hire creators
Creator?Get paid to yap about brands

Get people yapping about your brand.

Real UGC creators, signed in with their own TikTok, make short videos that sell your product. We handle the sourcing, contracts and payments. You approve every video.

Hire creators I’m a creator

Your first video from about £15, all in. We hold the money until you approve it.

Your app

30 days

Illustration, not real data

Views

1.3m

A creator video goes live

Example UGC from TikTok

  • Cold DMs
  • Brief docs
  • Chasing drafts
  • Contracts
  • Spreadsheets
  • Invoices
  • Bank transfers
  • Refund emails

Stop managing UGC by hand.

No more cold DMs, brief docs, chasing drafts or refund emails. Yap Factory runs every deal, start to finish, in one place.

What Yap Factory does

Find

We find the creators.

  • Brief once. Get a ranked shortlist of 5 to 8.
  • A plain-English reason each creator fits.
  • No follower counts. No applications to wade through.

Your shortlist

6 creators · ranked for Pebble Habits

  1. 1

    Maya Okonkwo

    Productivity and habits

    £27
  2. 2

    Owen Price

    Journaling and sleep

    £24
  3. 3

    Rosie Tan

    Journaling and study

    £18

Review

You approve every video.

  • Watch a watermarked draft before anyone is paid.
  • 3 revision rounds, one clear note each.
  • Draft running late? We chase it, not you.
Draft · round 2

Maya’s draft

Round 1 · your note

Say “Pebble” in the first three seconds.

Fixed in round 2

2 rounds left · clean file unlocks on approval

Pay

We handle the money.

  • Pay when you start a deal. Yap Factory holds it.
  • The creator is paid when you approve, not before.
  • Contracts and ad rights, written for you.

Maya Okonkwo

Pebble Habits · 1 video

£27 to Maya

  1. You start the deal

    Your card is charged

  2. Yap Factory holds it

    Safe while Maya films

  3. You approve the draft

    Maya is paid in full

    Paid

No draft? You’re refunded in full, service fee included.

See all six steps

Two kinds of UGC

Videos for your channels, or accounts that post for you.

Tell us which you want when you sign up, and we’ll match you with creators who do it.

  • Standard UGC

    A creator films a video about your app and sends you the file. You post it on your channels, or run it as an ad.

    Priced per video by each creator.

  • New

    Canvas UGC

    A creator opens a fresh account and posts videos about your app on it, labelled as ads. You pay per post, plus a rate per 1,000 views.

    Priced per post, plus a rate per 1,000 views.

The format

Short videos that feel native.

Talking heads, app demos and honest reviews, shot on a phone in the creator’s own voice. Post them on your channels or run them as ads.

Examples of the format from creators’ own TikToks. Not made on Yap Factory.

Pricing

No subscription. Pay only when you hire.

A 4% service fee on top of the creator’s price, at least £2.50 ($2.99) a video, only when you start a deal. That’s our launch offer until 31 Dec: it only covers card processing, and it’s 10% after. The creator keeps 100% of their price.

Show prices in

Launch offer until 31 Dec

10%4%

service fee, at least £2.50 a video

Creator keeps£12.00
£2.50
Creator’s price, paid in fullService fee, added on top · £2.50Brand pays £14.50 + VAT on the fee

Your first video from about £15, all in. A typical first campaign is 3 new creators × 1 video, about £45.

See pricing

For creators

Can you yap? Get paid for it.

Make short videos about brands, from your phone. New creators earn £8–£20 a video and keep 100% of it.

  • No followers needed
  • No experience needed
  • Offers come to you
  • No fees, ever
Join as a creator How it works for creators

FAQ

Questions, answered.

How much does a video cost?
Creators set their own rates, from £8 a video. A first video with a new creator usually comes to about £15 all in, including our service fee (4%, at least £2.50 a video), or about £21 if you also run it as an ad for 3 months.
What’s the difference between Standard and Canvas UGC?
Standard UGC: a creator films a video and sends you the file, and you post it on your channels or run it as an ad. Canvas UGC: a creator opens a fresh account and posts videos about your app on it, labelled as ads, priced per post plus a rate per 1,000 views. Canvas is new: pick it when you sign up and we’ll match you with Canvas creators first.
Do I pay anything upfront?
No. There’s no subscription, and inviting creators is free. You’re only charged when you start a deal with a creator who said yes.
What if I don’t like the draft?
You get 3 revision rounds, with one clear note each, and a round can be a full re-record. If a draft never arrives, the deal cancels and you’re refunded in full, service fee included, automatically.
Can I run the videos as ads?
Posting on your own channels is always included. Add ad rights for 3, 6 or 12 months, or forever, when you brief. Each creator sets their own price for each.
Where are your creators?
Brands and creators in the UK, US and Canada can join today. Every creator links their real TikTok, so you see their actual videos before you invite them.

Ready to get people yapping?

Hire creators Join as a creator

Free to join on both sides. Brief your brand in a few minutes, or link your TikTok and find your first deal.