How it works
Brief once. Approve a video. Watch it grow your brand.
One fixed offer both sides agree to. When the brand starts the deal, Yap Factory holds the money. The creator is paid in full when the draft is approved.
The deal
From brief to paid creator in six steps.
Your money is safe at every one.
Brief
Videos, openings (the first 3 seconds), rate band, ad rights and deadline. Then a one-page creative half you edit.
Nothing chargedShortlist
Five to eight creators ranked by fit, with plain-English reasons. Invite the ones you like with a fixed offer.
Nothing chargedYes
The creator says yes to the offer as written. Nothing is charged yet: you choose whether to start the deal.
Nothing chargedStart
When you start the deal, your card is charged and Yap Factory holds the money. Only then does the creator film.
Payment securedDraft
You review a watermarked draft and send one note per round. 3 rounds included, even a full re-record. Extra rounds are paid at the creator’s rate.
Held by Yap FactoryApproved
Approve it and the clean file unlocks. The creator is paid in full. No reply in 72 hours? It approves itself.
Paid in full
Guardrails
Four rules that protect both sides.
Built into the software, so nobody has to chase.
72-hour review window
If the brand goes quiet, the draft is approved and the creator is paid.
3 revision rounds included
One note per round from one person, even for a full re-record. Extra rounds are paid at the creator’s rate.
50% cancellation fee
If the brand cancels after sending app access, the creator gets half their rate from the held money.
5-business-day disputes
A person reads both sides against the offer you both accepted. The money stays put until then.
Every rule, deadline and fee is written down in the terms, the brand agreement and the creator agreement.
Plain English
The words you’ll see on an offer.
- Standard UGC
- A creator films a video about your product and sends the file. The brand posts it, or runs it as an ad.
- Canvas UGC
- A creator opens a fresh account and posts videos about the product on it, labelled as ads. Priced per post, plus a rate per 1,000 views.
- Opening
- The first 3 seconds, the line that makes someone keep watching. Extra openings are the same video with a different start.
- Cutdown
- A shorter 6–15 second edit of the same video.
- Ad rights
- Whether the brand can run the video as a paid ad, and for how long: none, 3, 6 or 12 months, or forever. Each creator prices these themselves. Posting on the brand’s own channels is always included.
- Payment secured
- The brand has started the deal: their card is charged and Yap Factory holds the money until the draft is approved.